Shoveling $h!t: Startup Cheat Codes & New Book from Serial Founders Kass & Mike Lazerow

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February 13, 2025

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Shoveling $h!t: Startup Cheat Codes & New Book from Serial Founders Kass & Mike Lazerow

Entrepreneurship is often painted as a glamorous journey of innovation, wealth, and independence. But as Mike and Kass Lazerow, serial entrepreneurs and authors of Shoveling $h!t: A Love Story, share in this podcast, the reality is far more complex, demanding, and, ultimately, rewarding. In this week's episode, we delve into their unique journey, lessons learned, and actionable advice for entrepreneurs looking to navigate the messy but meaningful path of building businesses.

Who Are Mike and Kass Lazerow?

Mike and Kass Lazerow are not just any entrepreneurial duo—they are a husband-and-wife team who have built multiple successful businesses together, including Buddy Media, which was acquired by Salesforce for over $745 million. Their story is a testament to the power of complementary skills, shared vision, and relentless determination.

But what makes their story truly unique is not just their financial success; it’s how they’ve managed to balance their roles as co-founders, spouses, and parents. Their latest venture, a book titled Shoveling $h!t: A Love Story, offers an unfiltered look at the ups and downs of entrepreneurship.

What Makes a Great Co-Founder Relationship?

How Do You Balance Roles in Business and Marriage?

One of the Lazerow’s key insights is the importance of staying in your own lane. Mike focuses on vision, sales, and product development, while Kass excels at operations and team management. This clear division of responsibilities minimizes conflicts and maximizes efficiency.

“The problems happen when we both try to jump into each other’s lane,” Kass notes. Their ability to respect each other’s strengths has been foundational to their success.

What’s the Secret to Working with Your Spouse?

Their advice to entrepreneurial couples includes:

  • Complementary Skills: Avoid overlapping roles and skill sets.
  • Clear Communication: Treat your partnership as a professional relationship during work hours.
  • Conflict Resolution: Learn how to handle disagreements constructively. As Mike puts it, “We know how to handle conflict, and that’s a huge part of our partnership.”

Lessons for Entrepreneurs from the Lazerow’s Journey

Why Is Entrepreneurship "Shoveling $h!t"?

The Lazerow’s book title, Shoveling $h!t: A Love Story, reflects their belief that entrepreneurship is about embracing challenges. “Entrepreneurs get to work, and when sh*t hits the fan, they start shoveling,” Mike explains. The key is learning to love the process, even when it’s messy and grueling.

How Can Entrepreneurs Build Resilient Companies?

How Do You Pick the Right Co-Founder?

Choosing a co-founder is akin to choosing a spouse, say the Lazerows. The relationship requires trust, shared vision, and complementary strengths. Misaligned co-founder dynamics are one of the top reasons startups fail.

What’s the Role of Culture in a Startup?

Kass emphasizes the importance of creating a strong company culture. “When sh*t hits the fan, your team’s belief in your mission will keep them standing behind you,” she says. Building a culture of trust and commitment can make or break a startup during tough times.

Why Should Entrepreneurs Focus on Long-Term Impact?

The Lazerows' story also highlights the value of long-term thinking. For them, success is not just about financial outcomes but also about making a meaningful impact. Their book aims to help other entrepreneurs navigate the highs and lows of startup life, offering over 50 “cheat codes” they wish they had known earlier.

Why Should You Read Shoveling $h!t: A Love Story?

This book isn’t just for entrepreneurs—it’s for anyone involved in the startup ecosystem, from venture capitalists to aspiring founders. The Lazerows share candid anecdotes, practical advice, and universal lessons that apply across industries.

As Mark Peter Davis, Managing Partner of Interplay, puts it, “Even if you’ve been through these journeys, there’s always more nuance and challenges to learn from.”

Call-to-Action: Ready to Dive Deeper?

Looking for more inspiring entrepreneurial stories? Check out Interplay’s full podcast library and subscribe for regular updates.

Are you an entrepreneur seeking hands-on support? Learn how Interplay’s Incubator can help you scale your business and achieve your vision.

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FAQ

What is Shoveling $h!t: A Love Story about?

The book offers an unfiltered look at entrepreneurship, combining personal anecdotes, lessons, and 50 practical tips for founders. It’s a celebration of the challenges and rewards of building businesses.

Who should read this book?

The book is ideal for entrepreneurs, aspiring founders, venture capitalists, and anyone interested in the realities of startup life.

How can I apply the lessons from the Lazerow's journey to my own startup?

Focus on finding a complementary co-founder, building a resilient company culture, and maintaining long-term perspective. Consider joining an incubator like Interplay for additional support.

Where can I find more entrepreneurial content?

Explore Interplay’s blog and podcast library for insights and stories from leading entrepreneurs and investors.